Colorado STR intelligence, from the field.

In Colorado's competitive STR market, the right amenity can be the difference between a good-performing property and a great one. But not all upgrades deliver equal returns.

Tier 1: High ROI Amenities (Payback under 18 months)

Hot Tub — The single highest-ROI amenity in Colorado mountain markets. A quality hot tub ($8,000-$15,000 installed) typically increases annual revenue by $12,000-$22,000 and boosts search visibility significantly on both Airbnb and VRBO. In our portfolio, properties with hot tubs command a 28-35% ADR premium over comparable properties without. Payback period: 8-14 months.

EV Charger (Level 2) — A Level 2 EV charger ($1,200-$2,500 installed) is increasingly a filter criterion for a growing segment of guests. Properties with EV charging command a $15-$25/night premium and see 8-12% higher occupancy among EV-driving guests. Payback period: 6-12 months.

High-Speed WiFi (500+ Mbps) — Remote workers are a significant and growing guest segment in Colorado mountain markets. Upgrading to gigabit fiber or high-speed cable and prominently featuring it in your listing attracts longer stays and repeat bookings.

Tier 2: Moderate ROI Amenities (Payback 18-36 months)

Game Room (Pool Table, Foosball, Arcade) — A well-equipped game room ($5,000-$12,000) appeals strongly to family and group bookings. Particularly effective for properties that sleep 8+. ADR premium: 12-18%.

Ski Locker / Boot Dryer — In ski markets, a dedicated ski storage area with boot dryers ($800-$2,500) is a meaningful differentiator for the core guest segment.

Outdoor Fire Pit — A quality fire pit ($1,500-$4,000) extends the usable outdoor season and is a strong visual element in listing photos.

The bottom line

Invest in a hot tub first if you don't have one. Add an EV charger. Upgrade your WiFi. Then evaluate game rooms and ski storage based on your property's size and target guest profile.

Ready to put this into practice for your property? Get a free, no-obligation revenue projection.